Main Research

I have worked on different applied research projects during my bachelor's and master's studies. My goal is to understand communications trends and consumers behavior in order to create effective marketing strategies.

Master's Thesis &

Article presented at the 2018 AEJMC Conference

A Snapchat Marketing Perspective - Examining the personality traits and motives that predict attitudes toward and behaviors with non-sponsored and sponsored content in Snapchat.

Paper presented at The National Communication Association Conference

Youth TV channels’ Facebook Fan Pages: A Content Analysis to determine the best practices used by TV Networks to communicate with children and young audiences through Facebook fan pages.

Bachelor’s Thesis

Investigación de mercado para determinar la satisfacción de los consumidores de Natuchips Platanitos Ondulados, en los municipios Sucre, Baruta y Chacao, para el segundo semestre del año 2013

(Market research to determine consumers’ satisfaction of PepsiCo’s new product)